remember when you thought

starting a business would be fun?

...exciting? A little rebellious even? You’d get freedom & flexibility (do school drop-off then yoga before ever cracking an email? HELL YES) plus a little smugness when other people talk about being chained to their desk (sorry 9-5ers, just being honest).

But wait a sec. You wanted to be your own boss, now you’re just a slave to your business.

do you…

  • Never have enough time to get everything done and btw, your to-do list just keeps growing?

  • Feel disorganized, distracted, scatterbrained? (“Overwhelmed? Party of 1? Your table is now ready!”)

  • Swear you’re always working yet somehow not getting the customers or revenue you want?

  • Have a goal or project in mind but no idea where to start or what next step to take?

I’ve been there, too. And here’s the truth nobody wants to tell you:

You don’t need more social media channels or more Facebook ads. No bullshit? You don’t even need more time.

You don’t need MORE of anything. What you need is a PLAN. You need focus and a step-by-step road map. That’s where I come in. 

My name is Phyllis Brasenell but you can call me P.B. (which would make me so happy because, peanut butter). I’m an entrepreneur, professional hype girl, toddler mom and overuser of emojis.  

As a business strategist my special sauce is helping entrepreneurs unbusy their business.

translation? do less, accomplish more.


"Phyllis is a real live badass. She is unabashedly herself while also holding space for you to be unabashedly yourself. Her undying support, unique perspective, extensive experience, and deep reservoir of information and resources have been an integral part of my journey from an overwhelmed working mom of two to a happy, healthy and successful podcaster and budding entrepreneur."

— Katy Oliveria, collegehood advice


Inspo to light a fire under your ass

get it, girl.